My third attempt at Facebook ads were a little more successful, especially when what I want to increase my web presence, more than make a sale.  I received a lot more views on my site from the ad but my bounce rate was not great and the number of pages viewed was pretty low.  What I am really trying to do is determine how well I have set up my site, and are people going to look at it.  It looks like I found out my answers.


There are lots of things that can be done with hyperlinks, and how you can direct potential customers.  This time I directed prospective customers to a particular place on my site, based on the ad, rather than just my site alone.  For instance, I will open a specific Valentine's Day page on my site in January or I will create a catalogue category for Valentines day alone and move product there and the ad for Valentine's day will go to this page directly.  

Using any on-line site to promote your product takes a lot of reading and researching.  I have been into a craft forum which is very helpful.  It is a great place to ask questions.  It is also a great place to find products.  http://www.craftster.org/ is a great place to find answers.  As a crafter, become a member and you are able to post, and can ask questions.  I have been following a great discussion about Facebook, and have been able to add my insight from what I have learned using Facebook Ads.

I asked people through Craftster what they think of my site and took their suggestions to heart and made some changes to how things were organized.  I don't think that I am done, there are still some changes I want to make, but the Facebook Ad has confirmed that what I did do has been effective.  I also think that as I understand more about the Facebook Ads the better the bounce rate is.  I will make the further changes, and then test again using the ads to see how it is doing.  I will also start a thread on Craftster for those of us that have asked for advice, to have people go back in and up-date their opinion or critique our changes.

The biggest problem I have with using Facebook Ads, or any on-line advertising site or crafter mall is fitting my product into a category for searches or target market.  I find them restrictive.  For instance, I have bookmarks that are made with ribbon or wire and one site only offers bookmarks under paper products.  I am often not sure if I am hitting my target based on categories available.  Part of this is probably my logic, I am not following the logic of the site, or the customer, to find what they or I want.

I seem to be rambling today, yet everything seems to be interlinked, Craftster, asking questions, up-dating my site, Facebook Ads, testing the response, and hitting my target when testing.  They all swirl around the issue of research.  As a beginner in the world of selling crafts on-line, I don't have a lot of money to spend on professionals who can help with marketing, so its all up to me, and what tracking tools are at my disposal to determine the success.

I will definitely go into this topic further, as I have been analyizing lots of data recently.

Happy Crafting
CraftyLadyLiz