Mother's Day and the Marketing Plan

Mother's Day is coming. Since my birthday often lands on Mother's Day, I love that time of year. It often gets hot enough to lie outside and get a tan. The trees are breaking out in leaf, and the tulips and daffodils are up and the days are long and warm. It can still get cool in the evening, warm enough for a pretty sweater or cool jacket.

I started organizing my merchandise for Mother's Day last weekend. I need to leave lots of time for mailing. It is important to have a marketing plan in place to be well organized ahead of time. A good calendar helps, an a well organized plan of action. My calendar is never far from me and any steps in my marketing plan are given target dates and entered in the calendar.

The items I have for Mother's Day are small, easy to mail, relatively inexpensive, but are still hand made, and made well. My newest additions are three new styles of wine glass rings, pictured above. Great for the cottage, patio or any gathering. They make a great addition to any get together or dinner table. Click here to see all the Wine Glass Ring sets I have available on my site.

Each month I select an item to feature as well as put something on sale. I try to keep the sale going for a month but like to mix up the feature items frequently. When photographing your product for posting on the web, it is important to also do promotion photographs of a sample of your product. I use these pictures here on my blog as well as for featured products and on sale products. Part of my marketing place includes the photographs I will need.

Happy Crafting

CraftyLadyLiz