Writing for your On-line Business

I have been very busy the last few weeks updating my various websites and monitoring my sales. Thankfully this is a slow time of the year.

I redesigned my website to give it a softer look and learned more about meta tags and what they do. I spent most of the weekend writing down my ideas and then rewriting until I had concise sentences and phrases to convey what my website was all about.

Even if you use a craft mall like one of those I mentioned in my last post you need to be concerned about your writing. It will pay off if you take the time to think about your business and what you are offering. I have found some excellent sites that have helped a lot.

If you are just starting out and posting your product to one of the craft malls mentioned earlier take a look at what others have said about themselves, then, thinking about what you read, sit down and write. I often write whatever I feel and then edit. Use a format and style that appeals to you and select a length that suits you. Even if there is somewhere on the site where you list your policies, emphasize them if they are a good selling point.

A final word. When I go into any on-line store, from my little site on iCraft to a big box store, I hate to see typos. To me it is unprofessional, so spell check and proof read. Either write in Word first then copy paste or vice versa. Your second proof read should be someone else. If you have someone who will give you feedback, ask for their input. Listen to their suggestions, and incorporate what makes sense to you.

Having said that, I wrote and posted this on my Blackberry. I hope the spell check works. You can bet I will be checking it on my computer later.